Cohort heatmap template preview

Diagram template

Cohort heatmap

Power

staircase triangle · retained share per period · optional starting counts · weighted average row

A staircase grid of four to twelve cohorts by four to twelve periods since start, each cell the rounded share of the cohort's starting members still retained, shaded over the observed range, with a scale naming the lowest and highest observed shares. Shares derive from supplied starting and retained counts, shown beside the rows with an optional count-weighted average row, or are supplied percentages without counts. Periods a cohort has not reached stay blank.

Categories

Included in

Power, Max

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One credit to generate. Edits after that are free.

When to use it

Suits retention and repeat behaviour of groups that started together: customers by signup month, employees by hiring class, buyers by first-order week, students by intake year, app users by install week. Takes whole-number starting and retained counts, or reported retention percentages when counts are not known. Not for revenue retention above 100%, unrelated metrics in one grid, or values that are not shares of the starting members; use the general heatmap for those.

Adjust after generating

Change the style, colors, and font, and these options, as often as you like without spending credits.

  • Card shape
  • Typography
  • Spacing

What you fill in

Describe your topic in plain words and the AI fills these in. You can edit every field afterwards.

Periods
4 to 12
Count labeloptional
Text
Average labeloptional
Text
Cohorts
4 to 12, each with name, optional count, and values

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